The Shift Agency is an Australian talent management agency representing celebrities, broadcasters, entertainers, podcasters, authors, content creators and digital media influencers across entertainment and lifestyle.

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Talent Management for Creators and Media Personalities

SHIFT is a premium talent management agency representing creators and media personalities working across digital, podcasting and mainstream media. Based in Australia, we guide talent through brand partnerships, media opportunities and long term career strategy while connecting brands with voices audiences genuinely trust.

shift.talent
shift.positioning
shift.partnerships
shift.strategy
Premium Talent Management
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On shift.

"The right representation compounds. Every partnership, every negotiation, every decision builds on the last. Done well, it doesn't just open doors. It builds the room."

Ashleigh Good — Founder, shift. Agency

Our story →
10+
Years in talent & publicity
AU / USA
Market expertise
1000 +
Major brand partnerships
100%
Boutique, never volume

Our Method

shift. the way brands partner with talent.

We connect brands with creators and media personalities who hold genuine influence within their communities. Our talent are deeply embedded in the audiences they speak to and know how to translate brand messages into content that feels natural, entertaining and culturally relevant.

Every collaboration begins with a clear brief. From there, creators develop original concepts tailored to their audience — refined and approved before production to ensure each campaign is aligned with both the brand and the creator's voice, striking the right balance between editorial storytelling and commercial messaging.

The result is brand partnerships audiences actually choose to watch.

Content that holds attention, drives engagement and delivers real value for brand partners.

Aligned
For brand success
Engaged
With audiences
Empowered
For exponential growth

THE INDUSTRY
MOVES FAST→
we move first.

shift. is a premium talent management agency built on one belief: the right move, made at the right moment, changes everything. We represent a curated roster, delivering the strategy, attention, and care that genuinely transforms careers.

Our approach is grounded in intelligence, shifting landscapes, and deep industry experience. We act as trusted advisors, shaping careers, guiding decisions, and positioning talent exactly where opportunity is about to land.

The smartest moves happen before the moment arrives. It's the ability to recognise patterns early, read the landscape, and understand where opportunity will emerge before others see it.

Every decision is considered. Every move deliberate. Every shift designed to maximise long-term impact. Good management gets attention. Strategic management builds careers.

Ashleigh Good, Founder of <strong>shift.</strong> Agency

From the Founder

I built shift. for the ones who are actually building.

It started with an internship at a talent agency I never wanted to leave. At 23, I moved to New York as a film publicist, representing some of the most recognisable names in the world — and it reshaped how I understood talent, positioning, and what world-class representation really looks like.

Over the next decade I helped build one of Australia's leading talent management companies, guiding talent through film, television and mainstream media whilst specialising in major partnerships, complex negotiations all whilst celebrating career defining moments.

Representation, at its best, is never transactional. It's built on judgement, instinct, and knowing when to push, when to protect, and how to position talent not just for the next opportunity, but for everything that comes after.

The right representation compounds. Every partnership, every negotiation, every decision builds on the last. Done well, it doesn't just open doors. It builds the room.

shift. was created to redefine what boutique management can be: deliberately small, deeply involved, and truly personalised.

Premium management for talent with purpose.

— Ashleigh Good

On shift.

Our Expertise

Premium Talent
Management

We keep our roster intentionally boutique so we can offer a genuinely premium level of representation. shift. goes beyond traditional talent management — we are fully embedded in the careers of the talent we represent, operating across every dimension of their professional life. Every decision is strategic. Every opportunity is purposeful.

What We Do

Our roster is referral-led. But if you have the drive, the vision, and the work ethic to back it — we want to hear from you.

Make The shift. →
We don't react to the market. We position you ahead of it — refining your niche, strengthening your brand, and expanding your reach. Grounded in deep market intelligence and a genuine understanding of where opportunity is heading.
We develop the strategic framework behind your brand — defining your pillars, refining your voice, and ensuring everything you build is intentional, consistent, and commercially positioned. Strategy additional revenue streams and content pillars, your income is never reliant on a single platform. Because when one thing shifts, everything else holds.
Strategic visibility across media, press, and public profile. We shape your narrative and ensure you're being seen in the right places, by the right people, for the right reasons.
We connect talent with aligned opportunities that reflect their values and elevate their profile. Every opportunity is intentional. We leverage our network and industry relationships to open doors that matter — and negotiate the terms to match.
The smartest moves happen before the moment arrives. We don't wait for opportunity — we move first, actively pitching our talent to brands, media, and industry partners to keep you front of mind and ahead of the market.
Driven by a decade of industry experience, commercial acumen, and meticulous attention to detail. We set a premium rate standard across the agency and fight for every dollar you're worth. We secure strong fees, protect your rights, and ensure every agreement is watertight. We know where the market is moving before it gets there — and we negotiate accordingly.
We manage timelines, communication, approvals, and execution to ensure every campaign lands seamlessly and every deliverable reflects your brand at its best. Attention to detail is our standard.
We don't just secure deals — we help build them from the ground up. From ideating concepts and developing your pitch, to shaping a body of work strong enough to command the best terms in the market. We identify where the opportunity is heading before the market catches up, then we move first.
We help shape your voice, refine your image, and strengthen your long-term positioning. Every move is backed by strategy. Your brand is your legacy — we treat it accordingly.
The best positioning isn't just strategic — it's personal. The talent we represent become part of our world, supported, championed, and genuinely cared for. Premium management built on trust, honesty, and the kind of relationship that goes beyond business.

For Brands

shift. the Way Your Brand
Partners With Talent.

shift. partners with brands to build meaningful collaborations with creators and media personalities who genuinely influence the communities they speak to. Not just reach. Real resonance with real audiences. Every partnership we facilitate is designed to feel natural within the creator's world while delivering measurable value for the brand. Because when brand integrations feel authentic, audiences stay longer, engage deeper and remember the message.

01

Brand Partnerships

Strategic collaborations built around genuine alignment. We identify the right creators and media personalities for your brand and structure partnerships that strengthen both the campaign and the talent's positioning.

02

Campaign Strategy

Thoughtful campaigns from brief to execution. shift. works closely with brands and talent to develop concepts, refine messaging and oversee delivery so the final content feels both authentic to the creator and commercially effective for the brand.

03

Long-Term Talent Partnerships

Partnerships that compound over time. We structure ambassador relationships designed to build credibility, deepen audience trust and create meaningful brand association across multiple campaigns.

04

Product Collaborations

Creator-led products and limited launches. From co-created products to talent-fronted launches, shift. helps develop partnerships that move beyond promotion into genuine collaboration.

05

Talent Casting

Finding the right voice for your campaign. We shortlist and recommend creators and media personalities based on audience alignment, storytelling style and brand fit — not just follower numbers.

06

Content & Usage Structuring

Commercial clarity from the start. shift. structures deliverables, licensing, exclusivity windows and usage rights so every partnership is commercially clear and built to perform across platforms.

Why Brands Work
With shift. Talent.

shift. represents creators and media personalities who understand both their audience and the commercial landscape. Because our roster is deliberately selective, every talent we represent is strategically positioned and experienced in working with brands. When you partner with shift., you're working with creators whose audiences genuinely listen.

Alignment First

We facilitate partnerships where the fit is real. Audiences recognise authenticity — and results follow.

Commercially Sharp

Every collaboration is structured with clear deliverables, rights and commercial protections.

Selective Roster

A deliberately small roster ensures every creator we represent is prepared, responsive and invested in outcomes.

Proven Partnerships

shift. talent have collaborated with leading global and Australian brands across beauty, FMCG, travel, technology and media.

Ready to make the shift.

Tell us about your brand, campaign objectives and timeline. We'll respond with the right talent and a clear strategic proposal.

How We Work

The shift.
Approach.

shift. talent

Selective representation for creators building something that lasts. We represent a small number of clients so each receives our full attention and strategic focus.

shift. positioning

Clear positioning creates opportunity. We identify where you are, where you want to go, and how to get there with intention.

shift. partnerships

Brand collaborations that compound. We build partnerships with aligned brands that deliver revenue and strengthen long-term positioning.

shift. strategy

The long game, played well. Every decision is made with the next five years in mind, not just the next campaign.

shift. talent

Deliberate representation for creators and media personalities building something that lasts.

shift. represents a deliberately small roster of creators and media personalities so we can be embedded in every aspect of their professional lives.

From content direction and brand positioning to negotiation and long-term career strategy, every decision is made with a clear understanding of where our talent want to go next.

We don't take on talent we can't represent properly. Every client receives the same level of strategic thinking, commercial focus and personal investment.

  • Career strategy and long-term positioning
  • Brand collaborations and ambassador partnerships
  • Content direction and brand pillar strategy
  • Publicity and media profile development
  • Negotiation and contract management

shift. partnerships

Partnerships that strengthen positioning, not just revenue.

shift. develops brand collaborations with creators and media personalities whose audiences trust their voice and perspective.

The right partnership expands a talent's reach, introduces them to new audiences and reinforces the credibility they've built with their community.

The wrong partnership does the opposite.

Every opportunity is assessed through the lens of long-term brand equity rather than short-term income. Because when partnerships are aligned, audience trust compounds.

  • Brand alignment and partnership evaluation
  • Campaign strategy and creative development
  • Long-term ambassador partnerships
  • Commercial terms and usage rights
  • Talent casting for brand campaigns

shift. consulting

Strategic guidance for brands and emerging talent navigating the creator economy.

shift. advises brands on how to work with creators and media personalities in ways that are commercially effective and culturally credible.

With deep experience across talent management, social media strategy and brand partnerships, we help brands move beyond follower counts and build collaborations that genuinely resonate with audiences.

From identifying the right creators to structuring partnerships and campaign strategy, our role is to ensure brand collaborations feel natural to the audience while delivering measurable commercial value.

Because when creator partnerships are structured properly, they don't just generate impressions. They build brand equity.

shift. also offers strategic consulting for emerging creators and media personalities who may not yet be ready for full representation but want guidance on how to position themselves, commercialise their platform and build toward that next stage.

These advisory sessions provide honest insight into what it takes to build a sustainable career in the creator economy.

  • Creator and talent identification
  • Brand partnership strategy
  • Campaign structure and commercial frameworks
  • Creator monetisation and platform strategy
  • Long-term partnership development

Brands or creators interested in consulting can reach out directly via email.

Ready to make the shift.

Whether you're a creator or media personality seeking representation, or a brand looking to build meaningful partnerships, shift. is built to move talent into the right position.

For enquiries, partnerships or consulting opportunities, get in touch.

Make the shift.

Representation, brand partnerships, and consulting. If you're serious about what you're building, we want to hear from you.

Send us a message

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Legal

Privacy Policy

Going Good Pty Ltd trading as Shift Agency  ·  ACN 687 292 726  ·  Last updated: March 2026

1. About This Policy

Going Good Pty Ltd trading as Shift Agency ("we", "us", "our") is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit www.shiftagency.com.au (the "Website") or contact us via enquiry.

2. What Information We Collect

When you submit an enquiry through our Website, we may collect the following personal information:

  • Your name
  • Your email address
  • Any other information you voluntarily provide in your message

We only collect information that is necessary for responding to your enquiry. We do not collect sensitive information unless you choose to provide it.

3. How We Use Your Information

We use the personal information we collect to:

  • Respond to your enquiry
  • Communicate with you about our services
  • Improve our Website and services

4. Disclosure of Your Information

We do not sell, trade, rent or otherwise transfer your personal information to third parties without your consent, except where required by law or to service providers who assist us in operating our business (e.g. email hosting). Any third-party service providers are required to keep your information confidential and secure.

5. Storage and Security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification or disclosure. Your information is stored securely and only accessible to authorised personnel.

6. Cookies and Website Analytics

Our Website may use cookies or third-party analytics tools (such as Google Analytics) to understand how visitors use the site. This data is collected in aggregate and does not identify you personally. You can disable cookies in your browser settings at any time.

7. Access and Correction

You have the right to access the personal information we hold about you and to request corrections if it is inaccurate. To make a request, please contact us at hello@shiftagency.com.au.

8. Complaints

If you believe we have handled your personal information in a way that does not comply with the Privacy Act, you may contact us in the first instance. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on our Website. We encourage you to review it periodically.

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Legal

Terms & Conditions

Going Good Pty Ltd trading as Shift Agency  ·  ACN 687 292 726  ·  Last updated: March 2026

1. Acceptance of Terms

By accessing and using www.shiftagency.com.au (the "Website"), you accept and agree to be bound by these Terms and Conditions. If you do not agree, please do not use this Website. Going Good Pty Ltd trading as Shift Agency ("we", "us", "our") reserves the right to update these terms at any time without prior notice.

2. About Our Services

Going Good Pty Ltd trading as Shift Agency is a management services business. We act as a manager for our clients, receiving payments on their behalf and remitting funds after deducting our agreed commission. The Website is an introductory platform — it does not form any contractual relationship or engagement between us and you. All formal engagements are subject to separate written agreements.

3. Enquiries

Submitting an enquiry through our Website does not constitute an offer or acceptance of services, and does not create any binding agreement between you and us. We will respond to enquiries at our discretion and reserve the right to decline any engagement.

4. Intellectual Property

All content on this Website, including text, images, logos and design, is owned by or licensed to Going Good Pty Ltd trading as Shift Agency and is protected by Australian copyright law. You may not reproduce, distribute or use any content from this Website without our prior written consent.

5. Disclaimer of Warranties

This Website and its content are provided on an 'as is' basis. We make no representations or warranties of any kind, express or implied, about the accuracy, completeness or suitability of the information on this Website. We do not guarantee the Website will be available at all times or free from errors or viruses.

6. Limitation of Liability

To the maximum extent permitted by law, Going Good Pty Ltd trading as Shift Agency excludes all liability for any loss or damage (including indirect, consequential or economic loss) arising from your use of, or reliance on, this Website or its content. Nothing in these terms excludes any rights you may have under the Australian Consumer Law that cannot be excluded.

7. Third-Party Links

Our Website may contain links to third-party websites. We do not endorse or take responsibility for the content, privacy practices or terms of those websites. You access them at your own risk.

8. Governing Law

These Terms and Conditions are governed by the laws of Australia. Any disputes will be subject to the exclusive jurisdiction of the courts of Australia.

9. Contact

If you have any questions about these Terms and Conditions, please contact us at hello@shiftagency.com.au or visit www.shiftagency.com.au.

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Legal

Website Disclaimer

Going Good Pty Ltd trading as Shift Agency  ·  ACN 687 292 726  ·  Last updated: March 2026

General Information Only

The information contained on www.shiftagency.com.au is for general informational purposes only. It does not constitute professional, legal, financial or business advice. You should not rely solely on this Website when making any decisions, and we recommend seeking independent professional advice where appropriate.

No Guarantee of Accuracy

While Going Good Pty Ltd trading as Shift Agency makes every effort to ensure the information on this Website is current and accurate, we make no warranty or representation as to its accuracy, completeness or suitability for any particular purpose. Information may be subject to change without notice.

No Contract